Books are everywhere. From the newest must-read megahit to the independently published novel from a friend, it seems that one hears about a new book at every turn. And with the proliferation of e-readers, and book apps on phones and tablets, it’s easier than ever to carry around a virtual library for on-the-go reading.

If it seems like there are more books than ever before, you’re right. According to Bowker, the official ISBN agency of the US, there are now over 1 millions books released each year between both traditional and self-published works. Combined with millions of existing available titles, it’s increasingly difficult for a book to rise to prominence or get any kind of meaningful publicity. And the struggle for visibility isn’t li...