By: Jeanie C Williams | December 17, 2018

“Literary prizes should honor good books.” - Jennifer Szalai, New York Times Book Review


The literary awards season is an exciting time of year for us at PenPower Book Marketing. We often enter our authors into appropriate awards, but there is always a thrill when one of our own is selected as a finalist or awarded a prize.

However, there is more than just the elation that comes with each shortlisted title or recipient. For while an award honors the individual greatness of each book, there is also the increased notoriety that comes with the titles, a valuable commodity in itself. Or as Szalai puts it, “The true currency of prizes is recognition -- in scarce supply as books struggle to cut through the glut of our crowded culture.”

There is tru...

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By: Jeanie C Williams | October 11, 2018

Marc Romanelli started his professional life as a photographer, and was able to travel the world in pursuit of his photos. Whether he was working with a person or a place he was able to find and showcase the beautiful soul of his subjects by utilizing a loose, fluid style of work that allowed him to adapt quickly.


It was this sense of fluidity that carried Romanelli to his next passion: writing. And just as he’d found the flow that allowed him to see and reveal the story in his photographs, he channeled that same energy into telling his own stories.


The result is his debut book, The Imagination Warriors, which has already received a prestigious 2018 Mom’s Choice Silver Award.


The story brings together three heroes, Philomena, whose adven...

By: Jeanie C Williams | September 29, 2018

Books are everywhere. From the newest must-read megahit to the independently published novel from a friend, it seems that one hears about a new book at every turn. And with the proliferation of e-readers, and book apps on phones and tablets, it’s easier than ever to carry around a virtual library for on-the-go reading.


If it seems like there are more books than ever before, you’re right. According to Bowker, the official ISBN agency of the US, there are now over 1 millions books released each year between both traditional and self-published works. Combined with millions of existing available titles, it’s increasingly difficult for a book to rise to prominence or get any kind of meaningful publicity. And the struggle for visibility isn’t li...

By: Jeanie C Williams | September 06, 2018

Gerry Orz created a name for himself at a young age. Dedicated to the art of storytelling, he began writing and producing his own films at the age of eight, and at nine released the short film Day of Silence, which encouraged California lawmakers to enact legislation for a Bullying Prevention Day.

Following his early successes Orz turned his attention to writing, and in 2017 released his debut novel Lucky or Not, Here I Come. The story focuses on John Wilson, who is convinced that he will never live up to his parents’ expectations. However a series of extraordinary events changes his life forever.

Now Orz is scheduled for two readings and signings in the Los Angeles area in September 2018. It’s a perfect opportunity for both fans and newcom...

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By: Margaret | February 28, 2018



The snow's starting to abate, the temperatures are rising, and spring seems just around the corner! Spring can be a great time to reevaluate your book marketing efforts and to step up your game. Here are a few tips to help your book marketing efforts bloom anew:


1. Attend Events


Not sure how to reach out to your audience? Try finding events in your area that cater to local authors or that have a tie-in with the themes of your book. If you write sci-fi or fantasy, check out local comic-cons or similar events. If you've written a cookbook, check out local food festivals! Even if the event doesn't have a direct connection with your book, many authors find success at community fairs, festivals, and the like. Putting yourself out there on the loca...

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