PenPower - Blog #author marketing

All That’s Fit to Print…

Mon, 08 Jul 2019 15:09:09 +0000

With so many books released each year it can be difficult to find a way to stand above the crowd. Friends, word of mouth, and social media are just some of the valuable tools an author cab utilize to promote a book, but one of the best ways to reach more potential readers is through media interviews and endorsements. Print and broadcast media (radio and television) appearances and/or mentions can reach thousands of potential readers at once. And many of the audience members or listeners may already have an interest in your genre or niche.

But, with thousands of newspapers, magazines, radio and television programs, it can be difficult to narrow down options and target those venues most likely to highlight your book. At PenPower, we do the work for our authors by researching the venues that are in alignment with your subject matter. We look for venues that offer a similar target audience, and we reach out with a professionally-designed media kit which includes an informative book page, press release, author bio, author photo and some Q&A’s. Notably, this leaves you, the author/writer, with more time to focus on your own writing and creative endeavors.

Print

If you think about it, there’s probably a newsletter, newspaper, or magazine for readers interested in what you have to say! Industries and interests large and small have dedicated publications bringing subscribers the latest news, trends and information relevant to them, and for authors there’s no better audience than one whose interests align with the subject matter of your book. Reaching out to these outlets is one of the best ways to get a book in front of an eager customer!

Some examples of publications that have featured PenPower authors include Golf Tips Magazine, New Mexico Stockman, Atlantic Monthly, Modern Loss, The Jenny McCarthy Show, New Mexico Living, Fine Lifestyles Magazine, Wellbeing Journal, Open to Hope, Paradise Valley Lifestyle, Coast Magazine, Focus on Women, Nation of Change, and USA Today.

Radio

With its reach and presence in everyday life, radio is an excellent source of news and entertainment. Music, news, and niche programming are all available to listeners at all hours of the day, and with so many options there are multiple programs that look for unique ways to focus on topics relevant to their listeners. From local interest stories to shows that have a particular focus there is no lack of opportunity in radio. PenPower authors have appeared as guests on several radio shows, including: The Richard Eeds Show, Transitions Radio, Radio Café with Mary-Charlotte Domandi, Kids First! New Mexico, Cline’s Corner with Lynn Cline (KSFR), Report from Santa Fe, and KUNM Women’s Focus with Susan Thom Loubet.

Television

Television interviews are an ideal way to connect a face with a book, and may offer deeper insights into the inspiration and driving factors that guide an author’s process. Television also has the advantage over radio of being able to connect your provocative cover and illustrations to your work.

PenPower authors have appeared as guests on television shows including New Mexico Living PBS Santa Fe & Albuquerque, Hutton Broadcasting, local Oregon, Arizona and New York affiliates.

Contact PenPower Book Marketing today to learn how we can help your book achieve greater success in print and broadcast media venues!

Imagine That! 2 Upcoming Events for Marc Romanelli

Thu, 11 Oct 2018 23:17:22 +0000

Marc Romanelli started his professional life as a photographer, and was able to travel the world in pursuit of his photos. Whether he was working with a person or a place he was able to find and showcase the beautiful soul of his subjects by utilizing a loose, fluid style of work that allowed him to adapt quickly.

It was this sense of fluidity that carried Romanelli to his next passion: writing. And just as he’d found the flow that allowed him to see and reveal the story in his photographs, he channeled that same energy into telling his own stories.

The result is his debut book, The Imagination Warriors, which has already received a prestigious 2018 Mom’s Choice Silver Award.

The story brings together three heroes, Philomena, whose adventurous spirit leaves her curious about a series of paintings that seem to change, Daisy May, a psychic cat from New York, and Noshi, an artist whose paintings have also demonstrated their ability to change. By using their imagination they are able to enter the paintings, and embark on an adventure to discover the truth behind the changing works.

See Marc Romanelli at Collected Works on Sunday, October 14, 2018, 4 pm, and at The Lamy Depot on Sunday, October 21, 2018, 12-2 pm.

Collected Works Bookstore

Sunday, October 14, 2018, 4:00 pm
202 Galisteo St, Santa Fe, NM 87501
(505) 988-4226 • www.collectedworksbookstore.com/

Located in the heart of downtown Santa Fe, Collected Works is dedicated to offering a large selection of books to avid readers from near and far.

The Lamy Depot

Sunday, October 21, 2018, 12:00 - 2:00 pm
152 Old Lamy Trail, Lamy, NM 87540

See Marc in the heart of the town that features heavily in The Imagination Warriors. WIth the historical ambiance of a still-working train station, it’s a fantastic venue for kids and adults alike.

Why You Need a Marketing Partner for Your Book

Sat, 29 Sep 2018 11:36:18 +0000

Books are everywhere. From the newest must-read megahit to the independently published novel from a friend, it seems that one hears about a new book at every turn. And with the proliferation of e-readers, and book apps on phones and tablets, it’s easier than ever to carry around a virtual library for on-the-go reading.

If it seems like there are more books than ever before, you’re right. According to Bowker, the official ISBN agency of the US, there are now over 1 millions books released each year between both traditional and self-published works. Combined with millions of existing available titles, it’s increasingly difficult for a book to rise to prominence or get any kind of meaningful publicity. And the struggle for visibility isn’t limited to self-published books. With shrinking marketing budgets from publishers, many traditionally published authors are also primarily responsible for their own marketing campaigns.

The struggle for many authors is often that they are not marketers, nor do they have the connections or expertise to implement a marketing plan. Between social media, traditional media placements, awards, readings and more, it’s a venture that can leave even the most adventurous author overwhelmed, and worse, take away valuable time from writing their next book.

What can a marketing partner do for you?

One of the most critical things a marketing partner provides is the expertise in knowing how best to position your book. They can help you answer critical questions like: Who is the target audience? What awards is the book eligible for? What other avenues can be explored to increase visibility?

Beyond that, your marketing partner should help you to develop a budget and a strategy for your book, whether it’s in simply increasing exposure via a social media campaign, applying for awards, crafting a targeted strategy timed around the release of the book, or inquiring about readings and signings.

Most importantly, a marketing partner provides peace of mind in knowing that your book is being expertly handled, freeing you as an author to focus your efforts on crafting your next masterpiece.