“Literary prizes should honor good books.” - Jennifer Szalai, New York Times Book Review
The literary awards season is an exciting time of year for us at PenPower Book Marketing. We often enter our authors into appropriate awards, but there is always a thrill when one of our own is selected as a finalist or awarded a prize.
However, there is more than just the elation that comes with each shortlisted title or recipient. For while an award honors the individual greatness of each book, there is also the increased notoriety that comes with the titles, a valuable commodity in itself. Or as Szalai puts it, “The true currency of prizes is recognition -- in scarce supply as books struggle to cut through the glut of our crowded culture.”
There is tru...