By: Jeanie C Williams | June 18, 2019

Authors and readers know that winning an award adds distinction to a book, and lends honor and prestige to the author. A flashy award sticker placed on the front cover of an award-winning book serves as a light-catcher and attracts the attention of potential readers, editors, print and broadcast media and publishers. At a glance, these light-catchers inform the reader that a book has been deemed worthy of an honor by those “in the know.” And winning means more sales!


That’s why it’s always an exciting time at PenPower Book Marketing Services when any of our authors receives an award for their efforts. This spring is no exception, as several of the talented authors we have the pleasure of working with have received high honors and praise for...

Category: PenPower 

Tags: awards, authors, book awards 

By: Jeanie C Williams | December 17, 2018

“Literary prizes should honor good books.” - Jennifer Szalai, New York Times Book Review


The literary awards season is an exciting time of year for us at PenPower Book Marketing. We often enter our authors into appropriate awards, but there is always a thrill when one of our own is selected as a finalist or awarded a prize.

However, there is more than just the elation that comes with each shortlisted title or recipient. For while an award honors the individual greatness of each book, there is also the increased notoriety that comes with the titles, a valuable commodity in itself. Or as Szalai puts it, “The true currency of prizes is recognition -- in scarce supply as books struggle to cut through the glut of our crowded culture.”

There is tru...

Category: PenPower 

Tags: awards