By: Jeanie C Williams | July 01, 2020

Youve written your book, and unleashed it to the world. But as your publication date recedes into the past, you notice fewer visits to your website. Worse, your website falls lower in search engines for some of your key terms. 

What can you do? Traffic is the lifeblood of the internet, and it can help to keep your book performing well. How do you get more traffic to your website? 

By: Jeanie C Williams | August 15, 2019

On average, Americans spend around $1000 on holiday shopping. Between Black Friday and the big day, they are hungry for deals! This makes it one of the best times of the year for many authors to introduce new readers to their work, and to sell more books.

So what are a few things you can do to help get your books to holiday shoppers? PenPower Book Marketing is happy to assist you in the following ways:

1.  Think Local

People like to support the communities they live in, and that includes local authors. One of the best ways to tap into this sentiment is by supporting your local bookstores. Find out if your local store is carrying your book, and if not, ask if they can order some for the local author section or if they will carry a few...

By: Jeanie C Williams | July 08, 2019

With so many books released each year it can be difficult to find a way to stand above the crowd. Friends, word of mouth, and social media are just some of the valuable tools an author cab utilize to promote a book, but one of the best ways to reach more potential readers is through media interviews and endorsements. Print and broadcast media (radio and television) appearances and/or mentions can reach thousands of potential readers at once. And many of the audience members or listeners may already have an interest in your genre or niche.

But, with thousands of newspapers, magazines, radio and television programs, it can be difficult to narrow down options and target those venues most likely to highlight your book. At PenPower, we do the w...

By: Jeanie C Williams | June 18, 2019

Authors and readers know that winning an award adds distinction to a book, and lends honor and prestige to the author. A flashy award sticker placed on the front cover of an award-winning book serves as a light-catcher and attracts the attention of potential readers, editors, print and broadcast media and publishers. At a glance, these light-catchers inform the reader that a book has been deemed worthy of an honor by those “in the know.” And winning means more sales!

That’s why it’s always an exciting time at PenPower Book Marketing Services when any of our authors receives an award for their efforts. This spring is no exception, as several of the talented authors we have the pleasure of working with have received high honors and praise for...

Category: PenPower 

Tags: awards, authors, book awards 

By: Jeanie C Williams | January 07, 2019

There are countless people for whom writing a novel is on their ‘to-do’ list. It seems only natural since creating and telling stories are integral parts of the human experience. Yet, whether due to time, motivation, or the dreaded writer’s block, it’s an achievement that far more begin than finish. In fact, so much emphasis is placed on the initial goal of writing a novel, that some may reach the end of their book and wonder “Now what?”

There are those that will be satisfied in the act of completing their story, and may choose to end their journey as an author there. But many want to share their tales with a wider audience, and for them, the words “The End” are merely the beginning of the process.

So if you’ve written a novel and are now ...